The Commercial that gets to me
May. 11th, 2006 01:59 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
zesty_pintoThere's a commercial for some chain jeweler's around here called "Kay's." Normally, I'd forget it, but I heard it on the radio so I'm annoyed again.
The whole thing starts with a woman in a blindfold being guided through the yard by her husband. Finding the right place, he undoes the blindfold and what does she see? Their four to eight year old progeny behind instruments. And they sing a Happy Mother's Day song. Considering we know how hard it is to play instruments (let alone at that age), I have to say that it's very terribly sweet and mom expresses surprise and this happiness.
THEEEEN it switches to the hubby getting her a diamond necklace and then we REALLY see her show these emotions put on overload. That's right, who cares as much about your kids going all out, training for weeks to play in coordination with each other, tuning their instruments and everything else just to try to make something nice for you; all we really care about is the bling. Those poor kids probably won't even get remembered for their effort.
It might just be me, but I find that disgusting. It's almost as bad as hearing the radio commercials about the woman talking explicitly with her man about how he really gets it on now thanks to his performance enhancing drugs, as compared to before when he was basically nothing.
Capitalism starts with Kay.
The whole thing starts with a woman in a blindfold being guided through the yard by her husband. Finding the right place, he undoes the blindfold and what does she see? Their four to eight year old progeny behind instruments. And they sing a Happy Mother's Day song. Considering we know how hard it is to play instruments (let alone at that age), I have to say that it's very terribly sweet and mom expresses surprise and this happiness.
THEEEEN it switches to the hubby getting her a diamond necklace and then we REALLY see her show these emotions put on overload. That's right, who cares as much about your kids going all out, training for weeks to play in coordination with each other, tuning their instruments and everything else just to try to make something nice for you; all we really care about is the bling. Those poor kids probably won't even get remembered for their effort.
It might just be me, but I find that disgusting. It's almost as bad as hearing the radio commercials about the woman talking explicitly with her man about how he really gets it on now thanks to his performance enhancing drugs, as compared to before when he was basically nothing.
Capitalism starts with Kay.
